25 / 05 / 2017

What does Apple transmit with the songs they use in advertising?

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It’s an undeniable fact that advertising has a lot of power today. Consumers are inevitably exposed to hundreds of ideas that are more inevitably absorbed by the mind, but is it possible to know what is transmitted through advertising?

Dail Software analyzes the lyrics using by Apple brand in advertising. For that purpose, first of all they have gathered the song lyrics, and then, these lyrics were extracted with the terminological extractor included in the application TESAURVAI. This way, we know which words are more frequently used in the lyrics, and their occurence.

Do you want to know the results?

*To open the extraction file, you have to unzip it and open the Publicidad-Apple.ext” with TESAURVAI.

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